How pre-call email sequences help raise your close rate
We think the most important part of the sales process takes place before you even speak with a prospect. At Add1Zero, when we start working with a client, we ask…
Discipline, Focus, and Niching Down Until it Hurts
If you want to run an effective and efficient business, it’s essential to focus. At Add1Zero, we’ve challenged ourselves to be very clear on who we serve and why, not…
What is sales-informed marketing – and why does it work?
Sales Chalk Talk · The Edge With The Ledge – David Ledge Ledgerwood 1-25-21 Wouldn’t it be great to answer your prospects’ questions before they even had the chance to…
Don’t keep your sales and marketing functions separate
When you are focused on increasing your revenue, it is absolutely essential that your sales team works closely with your marketing people. Organizing a business is hard, especially as you…
Aim for a consistent, ethical, and accurate brand experience
One area that can create conflict between marketing people and sales teams is branding. This is an area that can cause some challenges. Traditionally, large-scale marketing was wholly associated with…
You Need Sales, Not a ‘VP of’ – So Wait to Build Your In-house Team
If I could offer one piece of advice to founders, it’s this: Don’t hire your own sales team until you hit about $5 million in sales. Until that point, it’s…
How to Create Packages That Grow Your Revenue
Creating packages of the services you offer to clients is one of the most valuable actions you can take to scale your business. It is also, however, one of the…
Stop Customizing Deals and Start Selling Packages
Shorten, simplify, and speed up your selling process by creating and naming packages of your services. Many of our clients worry about pulling together the services they offer into packages.…
What I’ve Learned in 2020: Take it One Day at a Time, Work on Your Self-Awareness… and Stop Doom-Scrolling!
This year has, for obvious reasons, been an extraordinarily challenging year. One thing we’ve all learned is that you simply can’t know what’s coming next. Maybe we all deluded ourselves…
My top tip for entrepreneurs: Don’t start by starting a startup!
The best advice I can give anyone wanting to run a startup is: Do something else first. Specifically, spend as long as you can stand it working for other people. …