Leaders of B2B Episode 43: Building a Highly Engaged Community through Email Newsletters with Chris Sopher of Letterhead
Leaders B2B Episode 42: Stopping Gun Violence Through AI and Military-Grade Work Habits with Mike Lahiff of ZeroEyes
Leaders of B2B Podcast Episode 38: Using Influencers to Grow Your Business with Tree McGlown of Sideqik
I’m often asked what I think are the secrets for success when you want to build a great business – and there are three answers at the top of my list.
Leaders of B2B Episode 36: Using AI to Maximize Your Software Ecosystem and Save Money with James Layfield of Clearfind
There are two major steps you need to take when you want to grow your business and sell your products to medium-sized and large companies.
One is to focus on your niche; the other is to standardize the way you package your products.
Finding your niche is really important. Sharpening your focus on what you are truly excellent at delivering is an extremely positive thing to do.
Make sure all your sales and marketing messaging comes together, because customers will come to you if you can explain your niche in a succinct way. And they’ll stay with you if your products are standardized.
Leaders of B2B Podcast Episode 51: Strengthening the Sales Process using Podcasts with Jake of Content Allies and Ledge of Add1Zero
One step I recommend you take to energize your sales process is to rank your current customer list. This is something we at Add1Zero do when we move in with a new client in the B2B tech services space.