We think the most important part of the sales process takes place before you even speak with a prospect. At Add1Zero, when we start working with a client, we ask…

If you want to run an effective and efficient business, it’s essential to focus. At Add1Zero, we’ve challenged ourselves to be very clear on who we serve and why, not…

When you are focused on increasing your revenue, it is absolutely essential that your sales team works closely with your marketing people. Organizing a business is hard, especially as you…

One area that can create conflict between marketing people and sales teams is branding. This is an area that can cause some challenges. Traditionally, large-scale marketing was wholly associated with…

If I could offer one piece of advice to founders, it’s this: Don’t hire your own sales team until you hit about $5 million in sales. Until that point, it’s…