My theory after many startups is this:

No founder wakes up at three in the morning and thinks anything other than, “I need more sales,” because revenue is king. 

All I want to do is close money for people, and we built a business around that. We invented a thing that I wanted, and it turned out to be valuable to other people. Thankfully I turned out to be right, but I also noticed some trends within services companies.

Companies want money and need revenue more than they need consulting, coaching, training, or the ability to buy outbound lead generation services. On occasion, they might also argue that their company can’t sell what they do on Zoom and need to be in person — and a lot of those people end up calling us back in a year and saying, “Please help us sell on Zoom.” We wanted to fill these gaps and create some solutions. Here they are.

Sales and marketing can and should work together to ensure the company they work for is successful.

Of course, this doesn’t always happen. How many companies have you been at where there’s a fundamental conflict because sales doesn’t communicate with marketing, and the marketing people hate those in sales?