About Add1Zero

What we believe after decades in the sales seat

Don’t “analyze” or “strategize” — get on real calls and close real deals with real prospects.

Learning by doing, and rapid iteration, are the key to revenue success.

No lead should be ignored, but not all leads should be sold to.

At 3am when you’re staring at the ceiling, you’re thinking, “We need more revenue.”

Don’t pay

for anything except more revenue.

Your bank

 doesn’t take checks written in “potential.”

More revenue

makes everything feel better.


result from real customer conversations.


without sales are hobbies.