About Add1Zero

What we believe after decades in the sales seat

Don’t “analyze” or “strategize” — get on real calls and close real deals with real prospects.

Learning by doing, and rapid iteration, are the key to revenue success.

No lead should be ignored, but not all leads should be sold to.

Breaking even on a sales team means keeping score in Gross Profit, not Gross Revenue.

No CEO wakes up in the middle of the night thinking,
“I really need a sales consultant.”

Don’t pay

for anything except more revenue.

Your bank

 doesn’t take checks written in “potential.”

More revenue

makes everything feel better.


result from real customer conversations — not from consulting.


without sales are hobbies.