Leaders of B2B Episode 44: Building an Innovative Product Idea Into a Company Without Fundraising, with Sundeep Patel of iorad
Sundeep Patel is the CEO and Founder of iorad. iorad is the technology that brilliantly hacked the learning space by capturing step-by-step application instructions for the systems that run your business. Sundeep’s experience in the e-learning space, plus his innovative mind, proved to be his best asset in helping him…
Your mindset is key to taking your business to the next level
Having the right mindset is fundamental if you are going to succeed as an entrepreneur or business owner. It underpins everything you do. To take your company to the next level, you are undoubtedly going to have to surround yourself with great people. And great people don’t want to associate…
Leaders of B2B Episode 43: Building a Highly Engaged Community through Email Newsletters with Chris Sopher of Letterhead
Chris Sopher, CEO and Founder of WhereBy.Us launched their new product Letterhead. In this podcast, Chris talks about the next generation of email marketing and building community. Chris takes on the proven strategy of traditional newsletters and makes it a space for people who share like-mindedness and interest to build…
Leaders B2B Episode 42: Stopping Gun Violence Through AI and Military-Grade Work Habits with Mike Lahiff of ZeroEyes
Mike Lhiff, CEO of ZeroEyes is passionate about protecting his country. A former veteran and a father that has a drive to keep people safe and to prevent the surge of gun violence and active shooting incidents. His company uses Artificial Intelligence to actively monitor and detect weapons that help…
Leaders of B2B Podcast Episode 38: Using Influencers to Grow Your Business with Tree McGlown of Sideqik
Tree McGlown, Co-Founder and CRO of Sideqik, joins Ledge to discuss driving revenue with influencer marketing. Sideqik is an influencer marketing platform that aims to help brands build authentic relationships and brand strategies via influencers and content creators. The Gen Z and millennials demographic groups trust highly-engaging social content versus…
My top three secrets to success when you’re building a business
I’m often asked what I think are the secrets for success when you want to build a great business – and there are three answers at the top of my list.
Leaders of B2B Episode 36: Using AI to Maximize Your Software Ecosystem and Save Money with James Layfield of Clearfind
James, CEO and Co-founder of Clearfind, talks about how to streamline your software and tools ecosystem to uncover the products you need to consolidate, keep, and assess so you can make informed decisions about your company’s software investments. James talks about categorizing data and how he figured out how to…
Focus on your excellence to create your business niche
There are two major steps you need to take when you want to grow your business and sell your products to medium-sized and large companies.
One is to focus on your niche; the other is to standardize the way you package your products.
Finding your niche is really important. Sharpening your focus on what you are truly excellent at delivering is an extremely positive thing to do.
Make sure all your sales and marketing messaging comes together, because customers will come to you if you can explain your niche in a succinct way. And they’ll stay with you if your products are standardized.