Chris takes on the proven strategy of traditional newsletters and makes it a space for people who share like-mindedness and interest to build a community that they can relate to. Letterhead helps creators bring high-value information that their readers don’t consume, but actually look forward to.
Letterhead’s mission for email marketing is to let people know and appreciate the value of being informed. As a reader, when the content is tailor made for you, It shows that you as a content creator care about their interests and in turn your readers will appreciate and build a like-minded community with you. Not only does this produce loyal customers, it creates a fan base.
Any B2B leader knows that email marketing coupled with the right audience and messaging can become one of your impactful marketing channels. Learn more about effective email marketing adaptation in this episode.