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Leaders of B2B Episode 50: Customer Experience as a Differentiator in the Digital Era with Asbed Kassis of Alena Solutions

Posted on August 23, 2021
Asbed Kassis of Alena Solutions

Asbed Kassis, CEO and Founder of Alena Solutions, joins us on this episode to talk about the future of digital solutions and meaningful user experience. Asbed runs a creative software company/ digital product studio by blending data, technology, design, and storytelling. 

“The best way to prove your worth to anybody is to help them make money”— and this is what helped them grow organically over the years. In everything they do, they focus on ROI and to convert attention to revenue. The digital experiences they have made have brought over $1 billion in revenue to their customers which is 3x to 5x above the industry average. 

Asbed believes that focus on data is the key to  understanding your company’s growth formula. Once they have that, they build experiences based on the growth aspect of your business. It’s a matter of sitting down and looking at customer experiences to have a unique perspective to the client’s end-user. 

Learn more about digital revolution with Ledge and Asbed as they discuss the future of the digital era in our ever changing world. 

 

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