David Gerber started his customer-focused workflow 10 years ago in sales and marketing within the technology space.
Explainify, an animated video company, has increased their ability to produce videos in a few weeks that used to take months only a few years ago. With over 1000 highly-engaging animated videos produced and 350+e clients, Explainify makes sure that every video they make is crafted to suit their clients’ brand. Explanify’s trademarked frustration- free process delivers by delivering results through storytelling.
Derek shares fascinating insight into their customer-centric approach and accredits this mindset to the success Explainify has seen through the Covid-19 pandemic. “Winners create an opportunity during times of challenge and trouble.” For Derek, it’s asking “what can we do for our clients right now? How do we make it possible for them to achieve?” 2020 has made the team more innovative and organized with their improved project management approach.
Listen in to hear Derek’s tips on creating your own customer-centric approach to achieve success through the pandemic and beyond.