Digital marketing has come a long way from PPC, SMM, and now broadcasting to ensure that the right people see your offer and recognize the value. Podcasts are an opportunity to develop natural relationships with your guests and audience. It’s a simple channel to start with, minimal effort with the right team doing research, and inexpensive recording tools. Done right, it will prove to be a vital element to your sales and marketing efforts. Ledge and Jake have seen massive potential in turning interviews to lucrative business relationships.
In business, especially in sales and marketing, there is always someone or something that challenges you. How do you keep ahead of the competition? You do it by interacting with people and adding value in every possible way. By building relationships and providing value, you naturally show yourself as an expert. Remember, telling is selling. People want to hear from the individual and not the institution.
Have fun conversations with people on your podcast, the exact right people, and be patient. When you just do the work, you’ll reap the benefits.
Ledge highlights how building a system and doing the work pays off. There is no shortcut! Not everyone is going to convert to a paying customer and it’s ok because it’s part of the process.