Is there a perfect time to launch your product? As the leading solution for the scan and go in the marketplace, FutureProof has soared amidst the pandemic.
Being ahead of the Covid-19 curve, Di Di Chan saw an opportunity that was aligned with their value of time. With the competitive advantage in mobile, combined with the founder’s shared philosophy, they were able to build FutureProof retail that launched just when the timing was perfect.
“Technology, as cool as it is, is not the main point. The business is the business, the technology should be the backdrop.”
Founded in 2013, the idea for FutureProof came from a desire to improve people’s day to day shopping experience. The team focused on a sustainable business model when the market was not quite ready.
Di Di’s expert advice? Focus on listening to the market and on where they are at. Build a small team that is capable and highly efficient.
FutureProof values transparency, from their pricing to demos, everything is front and center at the website.
Listen to this episode to get insight and inspiration on how good market timing helps, and yet persevering even when the market isn’t quite ready for your product, shouldn’t derail your ambitions and goals when starting a business.
